Our History

Firenzecolor is now Novacolor USA

Firenzecolor begins a new chapter as Novacolor USA, the official American subsidiary of Novacolor an Italian brand internationally recognized for its decorative finishes and part of San Marco Group, a fourth-generation manufacturer with over 80 years of experience.

Founded in 1996, Firenzecolor introduced European craftsmanship and high-performance decorative surfaces to the U.S. market. Today, as Novacolor USA, we bring the full Novacolor portfolio to North America, serving architects, designers, and applicators across the United States, Canada, and the Caribbean.

Our range includes lime-based plasters, resin and microcement systems, metallic and oxidized finishes, and advanced exterior solutions, developed in Italy with a strong focus on design, durability, and sustainability.

Many products are created using the Mass Balance Approach, in collaboration with BASF, to reduce environmental impact without compromising performance.

We collaborate closely with design professionals and skilled applicators, offering technical support and custom solutions for residential, commercial, and hospitality projects.

Visit our showrooms in New York and Miami to discover the world of Novacolor.

Ready to elevate your next project?
Email us with your project details, and our team will help you make your vision a reality.